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Introducing, Black Swan Marketing . . .
Black Swan Marketing was built as the ultimate destination for A-List copywriters. We keep you focused on the creative work you love most, while taking the dreaded busy work off your plate.
Forget about market research—we’ll take care of that for you. Then, we’ll deliver you a top-tier product already infused with a killer “Big Idea.” Next, we’ll pair it with the perfect spokesperson. Now, armed with every advantage, you’ll create your next masterpiece – while an elite group of A-listers help feed you ideas and fine-tune your copy.
We have a proven track record of helping copywriters hit it out of the park with remarkable consistency. Black Swan was designed for creatives, by creatives. Creatives who like to win. If you’re interested in joining our team, sign up for our Copy Training waitlist at the bottom of this page.
“There are a few A-list copywriters that write winner after winner yet they stay underground and out of the limelight – Fran is one of those guys. He is a mad scientist when it comes to testing VSLs and has written some major winners in multiple niches over the years.”
Francisco has the unique experience of taking offers from inception to 8-figures, having done it with his own offers 6 times. His winning promo ratio is over 71%. That means more than 7 out of 10 offers Fran personally writes are home runs.
After a decade in the direct response industry, Francisco has developed a proven lens into scaling home run video sales letters. He has successfully done it with his own offers time and time again. This gives him the ability to advise strategic partners on a deeper level, as a promotion scales on affiliates and cold traffic.
His systematic process dives deep into a product, market, and competition — helping develop the highest-converting “big idea” for your audience. Fran’s greatest passion is training and educating other copywriters to become elite.
Anthony began his career as a “copy savant” under legends like John Carlton — and rose to underground copywriter fame in the direct response industry when he was hired by Clayton Makepeace. He then wrote a highly acclaimed newsletter and course (literally in the first year of his career), which many still consider to be the best ever copywriting course ever created.
From that point, he went on to work in over a dozen different niches, including finance, health, dating, bizop, B2B, golf, biohacking, survival, and more. His copy — which includes sales pages, VSLs, emails, webinars, direct mail, and every direct response format — has directly generated over $250 million in sales. That number continues to grow each month.
Like Fran, Anthony is passionate about helping guide marketers and writers through the process of thinking through the entire marketing process, including psychology, strategy and beyond.
Get on the waiting list for the coveted Black Swan VSL Internship, where up-and-coming copywriters get to learn from the best of the best in a highly focused environment.
Students of this internship have consistently gone on to generate multiple 8-figures writing copy, and double or triple their income. If you’re interested in being trained by the best… see if you qualify to be trained.
Please fill out the below questions to the best of your ability. Your answers will help us determine if you are a good fit for the Black Swan Internship. The internship has limited availability, is conducted once every two years, and we are only looking to train interns who are a great match.
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